Hey everyone,
I'm Mayank, CEO here at Mulch, and we're going to make some noise.
This spring, we're sponsoring 1,000 New Yorkers on a mission to plant native seeds in tree beds around the city.
Our motivation is simple.
Here at home our connection to nature β and each other β is buried underneath concrete and commutes.
Far-off parks and fenced-away community gardens just don't work for most of us. Despite often feeling calm, lighthearted, and connected on trips outside the city, it's actually hard to feel that way here at home.
Fβ that!
New York has 50 Central Parks worth of unused space. I didn't believe it either, but it's there β just not in the way you'd expect.
It's on top of rooftops, untraversed sidewalks, empty balconies, highway medians β space that's hidden in plain sight. Why are we just sitting on it?
Our mission is simpleβ
Use all that empty space to make interacting with nature bite-sized, easy, and integrated into our daily lives.
To rewild the city β one tiny garden at a time.
For all the alarmism and resignation out there, weβre bullish. Tiny actions cascade β and we think people underestimate by just how much.
1,000 New Yorkers doing something as simple as planting a few seeds can ripple into so much more β and thatβs what weβre going to prove.
Sign up below to claim one street tree, and we'll send you native seeds to plant there, completely free. (It's 100% legal, we checked with NYC Parks.)
It's not much, but it's a start β and maybe that's more than enough.
Never doubt that a small group of thoughtful committed citizens can change the world; indeed, it's the only thing that ever has. - Margaret Mead
Corny but true. Let's get after it.
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