Join the moonshot to rewild NYC

Claim one street tree, get native wildflower seeds, and weave nature back into your daily life.

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My garden is my most beautiful masterpiece. β€” Claude Monet 🌱Gardening adds years to your life and life to your years. β€” Unknown 🌱To plant a garden is to believe in tomorrow. β€” Audrey Hepburn 🌱I have not seen a serious tree. β€” Osho 🌱If you have a garden and a library, you have everything you need. β€” Marcus Tullius Cicero 🌱The glory of gardening: hands in the dirt, head in the sun, heart with nature. To nurture a garden is to feed not just the body, but the soul. β€” Alfred Austin 🌱A garden is a grand teacher. It teaches patience and careful watchfulness; it teaches industry and thrift; above all, it teaches entire trust. β€” Gertrude Jekyll 🌱Gardening is the art that uses flowers and plants as paint, and the soil and sky as canvas. β€” Elizabeth Murray 🌱The love of gardening is a seed once sown that never dies. β€” Gertrude Jekyll 🌱In the spring, at the end of the day, you should smell like dirt. β€” Margaret Atwood 🌱

Hey everyone,

I'm Mayank, CEO here at Mulch, and we're going to make some noise.

This spring, we're sponsoring 1,000 New Yorkers on a mission to plant native seeds in tree beds around the city.

Our motivation is simple.

Here at home our connection to nature β€” and each other β€” is buried underneath concrete and commutes.

Far-off parks and fenced-away community gardens just don't work for most of us. Despite often feeling calm, lighthearted, and connected on trips outside the city, it's actually hard to feel that way here at home.

Fβ€” that!

New York has 50 Central Parks worth of unused space. I didn't believe it either, but it's there β€” just not in the way you'd expect.

It's on top of rooftops, untraversed sidewalks, empty balconies, highway medians β€” space that's hidden in plain sight. Why are we just sitting on it?

Our mission is simpleβ€”

Use all that empty space to make interacting with nature bite-sized, easy, and integrated into our daily lives.

To rewild the city β€” one tiny garden at a time.

For all the alarmism and resignation out there, we’re bullish. Tiny actions cascade β€” and we think people underestimate by just how much.

1,000 New Yorkers doing something as simple as planting a few seeds can ripple into so much more β€” and that’s what we’re going to prove.

Sign up below to claim one street tree, and we'll send you native seeds to plant there, completely free. (It's 100% legal, we checked with NYC Parks.)

It's not much, but it's a start β€” and maybe that's more than enough.

Never doubt that a small group of thoughtful committed citizens can change the world; indeed, it's the only thing that ever has. - Margaret Mead

Corny but true. Let's get after it.

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"A delight. I've lived in my neighborhood for a few years...never felt as connected to it until I started tending to this tree bed."
Matt S.
Williamsburg, Brooklyn

Our Roadmap

Street trees are just the start...

Next Milestone β€’ 1,000 Gardens

Phase 1: Rewild existing street space

Convert tree beds, bare medians, and more into wildflower gardens.

Launching Spring 2026

Phase 2: Rewild balcony and terrace space

Spur on apartment building community gardens, balcony gardening clubs, and the like.

Launching Spring 2027

Phase 3: Rewild new space through depaving

Pursue full-on structural work like green roofs and new street trees.